Is your search system driving traffic and usage?

The lines between web search and enterprise search engines are blurring. Users want the experience and interfaces they use everyday on web search engines.

Yet, most enterprises don't rely on search as their main resource to disseminate information. Search portals, Mashups, Maps, Gadgets, and Widgets, etc. are all search applications that will increase usage of search systems that companies do not leverage.

As these lines continue to blur, organizations must describe their products and services the way users search for them. By thinking strategically about search, savvy businesses can leverage the powerful web programming tools to reduce costs and distribute their information more effectively.

It is possible to have users enjoy your search systems and keep them coming back to your site.